Tezenis Show

For the launch of the autumn/winter 2018 collection, Tezenis organised an exclusive event at the Calzedonia headquarters in Verona. The ‘Tezenis Show 2018‘ recreated the atmosphere of a prestigious New York club complete with catwalk. ETT supported Tezenis by creating a location for an interactive and immersive experience to make the event unique: a special multimedia station, a 180° photobooth, created in collaboration with Canon, which allowed the various guests, including singers, influencers and bloggers, to take a special souvenir to be published on social channels. 22 cameras are arranged along the semi-circle of the Photobooth, within which one or more people can be positioned. The cameras are taken simultaneously and then the 22 photos are edited in sequence, creating a film and allowing the viewer to see how two-dimensional scenes can be transformed into a three-dimensional scene.