The International Training Center ITCILO and the network of experts from the ETF – European Training Foundation Skills Lab have organized “WOW – Unveiling the Colours of the Economy”, a three-day event in Turin focused on today’s economic challenges and preparing businesses for future needs.
A highlight of the event is the plenary session dedicated to the orange and gold economies, which will be held today, October 9, from 11:45 AM to 1:00 PM, at the Oceania pavilion of ITCILO. The session will explore two crucial economic sectors: the orange economy, which includes cultural and creative industries such as art, entertainment, fashion, design, and software, and the gold economy, which covers high-value sectors like digital technology and finance.
Among the protagonists is Nicola Camurri, Strategy Director of ETT and certified Sustainability Manager, who will take part in the discussion, bringing a significant contribution regarding the integration of immersive technologies in the cultural sector.
In a brief interview during the session, Camurri will discuss the impacts of digitalization, both positive and negative, on businesses operating in the orange economy, particularly in the fields of experiential design, digital transformation, and cultural enhancement. Among the main benefits, the adoption of technologies such as augmented reality (AR) and virtual reality (VR) is changing the way users interact with cultural assets, such as museums and historical sites. Camurri will highlight how these innovations are creating new markets and opportunities, making cultural content more accessible, and will illustrate on a practical level some key ETT projects that demonstrate the positive impact of immersive technologies in the cultural sector: Museo del Cenacolo Vinciano, A World of Potential in Venice, the Divine Comedy VR The Inferno and Purgatory, and Casa Museo Luigi Pirandello.