BMW: Press Events
- BMW Italia – Prodea Group
OUR SERVICES
- Event / Touring Exhibition
- Digital Strategy
- Multimedia set-up
- Exhibition Design
- Interaction Design
Technology and innovation for increased engagement at BMW press events and to support the work of journalists
Communication technology solutions for a large automotive group
Between 2017 and 2018, ETT was the technology partner of BMW Italy’s leading communications agency, Prodea Group. Through this partnership, ETT developed technological solutions for internationally important press events, such as the launch of new BMW Group products.
Immersive experiences and interaction to discover new products
Multimedia installations at press events allowed users to experience Augmented Reality technology, integrated in a mobile app, and Beacons by receiving product information and press event news through personal interaction. Touch-tables enabled journalists to create wish lists using specific software that were useful for writing articles.
