Interactive Table
Moleskine
- Moleskine
OUR SERVICES
- Content Production
- Digital Strategy
- Interactive Installation
From paper to digital in a few simple steps
The agenda that made history looks to the future
Moleskine is a global brand that produces the legendary diary notebook that has served thinkers and artists for centuries. Always in step with the times, the brand wanted to create an interactive and multimedia station, in stores in London and San Francisco, to present its innovative Moleskine+ product line, capable of transforming any note or sketch into an editable digital file.
The famous brand wanted to rely on ETT‘s expertise to create a touch station that, in contact with the product, would provide all the necessary information to the customer interested in the product.
The Interactive Table is an interactive table with an RFID reader, which provides in-depth information and support for the sale of new Moleskine Plus products: once the chosen notebook is placed on the Interactive Table, it will animate, displaying the contents in a multimedia version. The Moleskine Interactive Table is an innovative tool installed in more than 50 Moleskine shops around the world to communicate to customers about new digital products: Evernote Business – an app that allows you to tag and categorize notes and photographs – Livescribe Notebook – a combination of app and smartpen that allows you to transfer your handwritten notes on the pad to your smartphone/tablet – and SMART Notebook which converts handwritten notes into editable digital files. By placing the products on the display, customers can obtain useful information and tips on using Moleskine products.