Virtual Reality Digital Design
Mercedes 4Matic Tour
Virtual guide extraordinary performance for the 4matic Tour Mercedes-Benz
The Mercedes 4MATIC SKI Tour event 2018 took place on the slopes of Plan de Corones, in the Alps of Trentino Alto Adige.
For the entire winter season, the 4MATIC range of Mercedes-Benz was one of the leading actors in the main Italian ski resorts. Via the Roncaglia Group, a leading Italian communication agency, ETT has created an immersive Virtual Reality experience. Using Virtual Reality seats and viewers, every visitor had the chance to be the protagonist of a Mercedes Tour. Watching the VR video, they felt like they were really driving the 4matic car on a snowy descent.
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