Client

Piaggio

our services

Exhibition Design Interactive Lightning

Electric Vespa

A classic icon lands in the future

vetrina dei punti vendita piaggio per la presentazione della nuova Vespa elettrica, i am the power, installazione interattiva di ett
exhibit della vespa elettrica in un punto vendita piaggio per la presentazione della nuova Vespa elettrica, i am the power, installazione interattiva di ett

The sensation of zooming through the buildings

For the launch of the new Vespa electric scooter in Piaggio dealerships, ETT designed an interactive installation aimed at maximizing the value of the world’s most cherished Italian scooter. A series of LED strips, forming the backdrop against which the new Vespa is projected, light up to simulate the speed of the vehicle on the road, referencing the sensor placed on the roller beneath the rear tire. This creates a luminous choreography that gives the rider the sensation of navigating the city streets on a Vespa, thereby enhancing the emotional impact of this small yet iconic Italian classic.

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