Electric Vespa
Piaggio
- Piaggio
OUR SERVICES
- Interactive Installation
- Design / Manufacturing
- Digital Design
- Supply and Installation
A classic icon lands in the future
The sensation of zooming through the buildings
For the launch of the new Vespa electric scooter in Piaggio dealerships, ETT designed an interactive installation aimed at maximizing the value of the world’s most cherished Italian scooter.
A series of LED strips, forming the backdrop against which the new Vespa is projected, light up to simulate the speed of the vehicle on the road, referencing the sensor placed on the roller beneath the rear tire. This creates a luminous choreography that gives the rider the sensation of navigating the city streets on a Vespa, thereby enhancing the emotional impact of this small yet iconic Italian classic.
Light Design
With the Vespa static, light flows like water through the LED strips, passing from the column to the podium track, which surrounds the Vespa with pulsating electricity. This podium light trail takes on the different trim colours of the Vespa Elettrica. When the Vespa starts up, the software registers the movement of the rollers and activates the lighting choreography: the podium light intensifies and switches to the vertical elements. The skyline lights behind the Vespa are scenically coordinated with those on the podium.
