Interactive installations Service design Customer experience Virtual try on Photobooth
Bulgari Customer Experience
Exclusively crafted by ETT for Bulgari, technological solutions that elevate the shopping experience to a whole new and unexpected level
New Curiosity Shop - where Fashion meets Digital Interaction.
a vending ETT has executed the Multimedia Fit Out of Bulgari’s New Curiosity Shop in Rome; interactivity, touch screens, and NFC technology deliver a unique experience bridging the physical and digital realms.machine equipped with a touch screen that allows visitors to browse the iconic collection of Bulgari B.zero1 rings
The virtual store of dreams
During Viva Technology, an international event held in Paris in May 2019, the Bulgari Dream Machine was introduced—an interactive vending machine equipped with a touch screen that allowed visitors to browse through the iconic Bulgari B.zero1 ring collection. Using virtual try-on technology, visitors had the opportunity to virtually wear the rings from the collection in real time, find their size through hand biometric scanning, and choose from various packaging customizations in the virtual store. ETT designed and developed the software ensuring the functionality of the Dream Machine, while also ensuring its stability and security.
Bulgari Selfridges - Shopping and Cinemania
The Selfridges Corner Shop in London invites top international brands to create creative installations that offer a fresh perspective on the concept of shopping. The latest installation showcases Bulgari’s new “Cinemania” collection, inspired by the golden age of cinema. This pop-up boutique not only allows visitors to purchase jewelry at the “jewelry bar,” but also, with the use of ETT technology, enables them to become stars of the 1950s Hollywood era: an exclusive Photobooth utilizes Green Screen technology to capture visitors in a moving shot, with a design of their choice that aligns with the collection’s theme. This provides a precious keepsake to cherish or share, within an experience that immerses visitors in the heart of the Bulgari world.
Mirror Cube - #DesignRevolution
For Baselworld 2018 and Milan Design Week 2018, Bulgari’s booth was transformed into an extraordinary and design-forward space. Upon entering the Mirror Cube, guests were captivated by a mesmerizing pattern where the B.zero1 collection took center stage. The rules of the selfie were entirely reinvented within the cube: 36 cameras captured photos in sequence, creating instant GIFs that guests could share on their social profiles.
"The only way to break the rules of design is to reinvent them and transform them into something completely new"
Courtesy by Bulgari
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