Dream Machine

Bulgari

CLIENT
  • Bulgari
OUR SERVICES
  • Design / Manufacturing
  • Digital Strategy
  • Interactive installation

The New Luxury Machine telling the future of Retail

The Bulgari Dream Machine is a luxury vending machine that offers visitors an innovative, fun, unexpected and irreverent luxury experience. An ultra-chic vending machine that distributes B.zero1 jewellery from a compact yet elegant cube, it offers visitors a futuristic and surprising shopping experience that breaks one of the strongest taboos in the world of jewellery by making it completely accessible. Customers and visitors can discover the brand and select products by interacting with a touch screen, and then try them on in real time using Virtual Try-On technology.

In addition, they will find the perfect size for each ring through an integrated biometric scanner, and receive a personalised service: a message, a gift and special packaging. ETT was responsible for the design and development of the software that guarantees the operation of the Dream Machine and ensures its stability and security.

La cabina della Bulgari Dream Machine
insegna luminosa della dream machine di bulgari

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