Client
Banca Passadore
our services
Interaction Design
Serious Game
Graphic Design
Digital Design
Banca Passadore @ Ocean Race
A booth to enhance brand identity and attract customers with an engaging game challenge
Visitors to Banca Passadore’s booth at the Ocean Live Park of The Ocean Race – The Grand Finale in Genoa can rediscover the value of teamwork through an interactive game related to sailing. By interacting with three winches (typical tools intended for maneuvering a boat’s sails), it is possible to participate in a challenge whose goal is to inflate three sails depicted on ledwalls in the shortest possible time.
From space design to graphics, from set-up to content production, the traditional booth is transformed into an immersive place where you can inform and at the same time excite the customer.
