Banca Passadore

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Interaction Design
Serious Game
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Banca Passadore @ Ocean Race

A booth to enhance brand identity and attract customers with an engaging game challenge

stand della banca passadore durante l'evento dell'ocean rce a genova, pannelli realizzati da ett
stand della banca passadore
Visitors to Banca Passadore’s booth at the Ocean Live Park of The Ocean Race – The Grand Finale in Genoa can rediscover the value of teamwork through an interactive game related to sailing. By interacting with three winches (typical tools intended for maneuvering a boat’s sails), it is possible to participate in a challenge whose goal is to inflate three sails depicted on ledwalls in the shortest possible time.
From space design to graphics, from set-up to content production, the traditional booth is transformed into an immersive place where you can inform and at the same time excite the customer.
foto della parte esterna dello stand di banca passadore all'ocean race a genova

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