Giovanni Verreschi at the Italian International Tourism Forum 2024
Giovanni Verreschi, CEO of ETT, will be a speaker at the International Forum of Italian Tourism 2024 in the panel “The valorisation of the Made in Italy heritage”. The first date of the roadshow, organised by Il Sole 24 ore and dedicated to the strategic sector of the Italian economy, will take place in Genoa on Wednesday 17 January at 10 am at the historic Palazzo della Meridiana. The data on tourist arrivals in Italy in 2023 expected at the beginning of the year by Confesercenti indicate an average increase of 8.1% in arrivals in our country compared to 2022, with a total number of presences in accommodation facilities of more than 445 million people and double-digit growth for cities of art (+11.4%) and mountains (+11.1%). Foreign presence is driving the market (+13.7% compared to 2022) and supporting the growth of the segment, which has exceeded its pre-pandemic targets. Even the Bank of Italy has identified an increase in our country’s share of the global value of international tourism as early as 2022 (from 3.9% to 4.5% by 2021). In this context, Il Sole 24 Ore, in collaboration with the Liguria Region, organised the Genoa event, gathering stakeholders, sector experts and political and institutional decision-makers to reflect on and propose a strategic vision of key issues related to the sustainable development of the sector. The Forum’s work will cover topics such as the territorial growth model, the European framework for the 2030 Agenda, the role of mobility and hospitality, nautical tourism and major events. ETT has a proven track record in creating a digital ecosystem that elevates historical, cultural and natural heritage as a driver for tourism development, based on the use of innovative technologies to enhance the user, tourist and visitor experience. Giovanni Verreschi’s speech will be an opportunity to explain how new ways of content fruition, personalised visitor experiences, promotion and dissemination of the values and offers of the territory, through the potential of technology, can guide, attract and satisfy the tourism of the future, conscious and sustainable. For information and further details, please visit the event website. To attend the live conference online or in person, please complete the registration form.