The Metaverse
Move, interact, share, and create in a digital world free from all physical limitations.
A virtual environment
with real experiences
”An immersive, interactive, and interoperable ecosystem, made up of multiple interconnected and persistent virtual worlds where users can socialise, work, carry out transactions, play, and create. Access is via extended reality (XR)
Osservatorio AR e MetaversoSchool of Management - POLIMI
The drivers of the Metaverse.
Interoperability
A key requirement, enabling proprietary XR experiences to be part of open virtual worlds
Persistence
Transforming existing experiences into permanent and persistent ones makes them more accessible. Useful for developing new business logic.
Openness
Opening private experiences to the public could lead to numerous benefits resulting from the user base expansion.
Ownership
The ownership of assets opens up new potential and revenue streams, even for exclusively digital products.
Immersiveness
The immersive elements typical to XR projects can be further enhanced in the Metaverse, enabling new experiences for the real-life user.
WHAT WE OFFER
Tailor-made virtual environments
Interactive and collaborative spaces, accessible via desktop, mobile devices, or virtual reality headsets, customisable according to need. There may be replicas of real settings or new incredible worlds where brands may be enhanced and innovative training may be experimented with, creating real connections with the audience by bridging physical and digital realms.