MIA Avella – Avella Immersive and Archaeological Museum

Almaviva - Province of Avellino

  • Almaviva – Province of Avellino
  • Multimedia set-up
  • Exhibition Design
  • Serious game / Gamification
  • Interactive Installation
  • Content Production
  • Video Production
  • Strategic Communication

A technological exhibit to tell the story of the city of Avella. An immersive path to retrace the events and events of its territory

Preserving a cultural treasure for humanity

ETT took care of the technological set-up of the MIA Avella – Avella Immersive and Archaeological Museum at the Palazzo Baronale in Avella.

A multimedia path characterized by projections, graphic suggestions, talking pictures and Virtual Reality stations to tell the story of Avella and the Palace from the first settlements on the territory. Educational stations dedicated to the blind and visually impaired public complete the experience.

Passing through the Roman Abella, the Middle Ages and arriving at the 19th century and modern Avella, the narrative of the city’s history is intertwined with international events, always maintaining the native relationship with the territory of Irpinia, articulated in 9 rooms + educational room that offer to offer 360-degree immersion experiences.

Ragazza ripresa dall'alto di schiena a mezzo busto nella postazione educational presso MIA Avella, Museo Immersivo e Archeologico di Avella situato presso il Palazzo Baronale, il cui percorso immersivo è realizzato da ett
Ragazza a mezzo busto con visore presso MIA Avella, Museo Immersivo e Archeologico di Avella situato presso il Palazzo Baronale, il cui percorso immersivo è realizzato da ett, su sfondo nero con logo mia avella e immagini stilizzate che rievocano il museo
On the occasion of the opening of the MIA Avella Museum, ETT was also in charge of some communication and press office activities. In particular, ETT oversaw the creation of the Museum’s social channels, the implementation of the social strategy and the start of publication activities, including copy production and graphics. It then produced the graphic design for the day and all visuals accompanying the event, a promotional video and photo shoot. ETT was responsible for writing the press release, the launch and related post-event follow-up.

The path

Room 00
The space visitors encounter is set up with by a model depicting the Avellan area and on which the animation of the topographical evolution of the city in the various eras is projected.

Room 0
A sliding monitor allows visitors to delve into the centuries-old history of the area by macro chronologies and offers an important antecedent to the visit.

Room 1 – The origins of Abella
An emotional rear projection (wall videomapping) chronologically contextualizes the material displayed in the rooms of the Archaeological Museum, while the voice of an aedo narrates the stories related to the etymology of the city’s name and the events of the first settlements in the territory.

Room 2 – The Roman Abella
The Roman phase of Avella is illustrated by an immersive projection (wall videomapping), accentuated by the presence of a wall graphed with the Decumano Maior.

Room 3 – The Middle Ages
A double projection (videomapping), on the wall and on a model narrates the medieval period of the city.

In the wall projection, the narration is led by Bishop Paolino da Nola and deals with issues related to Avella’s medieval period, with an in-depth look at the religious and political life of the area. In the center of the room is a facsimile of a large book, on which the narrative inherent in the cave of St. Michael is projected.

Room 4 – Francesca de Avella
Francesca de Avella, played by an actress immortalized with the greenscreen technique and displayed on an 85” monitor, narrates the memories of her family. Next, the 15th-century events of the territory and the De Avella family come to life on the wall thanks to an emotional projection.

Room 5 – From the 1500s to the 1800s

The 1500s to 1800s period, with the succession of owners of the Baronial Palace, is the theme of Room 5, narrated live by the voices of the most significant historical figures played by actors.

An evocative twist, the mapping that allows a view of the imaginative garden created by Luigi Vanvitelli, and soundsuggestions with the voices of historical figures entertain the visitor. Referring back to their words, wall projections show the evolution of the furnishings over time.

Room 6 – The 1800s
Actors immortalized with the greenscreen technique and displayed on monitors reminiscent of ancient paintings narrate the 1800s.

In order to achieve this, the historical events in which the characters identified are protagonists are ringed in a script that allows for a clear and timely narrative. The room experience culminates with a 19th-century divertissement: a “retractable” digital door, consisting of an 85” monitor, suggests opening onto a ballroom for a pleasant musical interlude.
All rooms in the itinerary are enhanced by wall graphics and backlit Lightboxes, striking and high-impact installation solutions.

Room 7 – From the past to the present
The last room, equipped with swivel chairs and Virtual Reality viewers, connects the historical narrative to the present to make the visitor understand how the current appearance of the city and the historical evidence on the territory, are the result of its centuries-old history.

There are four themes that can be rediscovered through Virtual Reality, which, thanks to Computer Graphics and 360° VR drone footage, allow visitors to learn about four different moments in the history of the area:

  • The Funeral Rite: computer graphics reconstruction of a Roman funeral rite performed near one of the monumental burials in the Casale locality.
  • The Gladiator: video reconstructing in computer graphics a clash between gladiators inside Avella’s amphitheater.
  • The Castle: computer graphics reconstruction tracing life inside the Castle of Avella.
  • Drone flight: drone footage showing the city today, gliding over Avella’s most significant places. An evocative flight over the main natural and man-made beauties of Avella, made with the most modern technologies in the field of 360° aerial filming.

Educational Room
On the ground floor there is a pathway featuring three edutainment and gaming stations specially designed for younger audiences:

  • The archaeologist: in the dig and learn station, reproductions of some artifacts equipped with NFC tags are placed in a structure with a touch table. Once placed on the touch table they allow the visitor to access in-depth content. A touch monitor also displays a quiz related to archaeological discoveries in the Avellan area.
  • The historian: a large touchscreen desk allows visitors to explore the papers of a scholar of the area’s history.
  • The castles: on the walls of the room, two large paintings – consisting of 55” monitors within stylish frames – represent the best-known castles of the Irpinian territory. Just walk past them to listen to the narration of the historical events their mighty walls witnessed.

Inside the Educational Room is an area dedicated to users with disabilities (blind or visually impaired) equipped with 3D reproductions of some of the most significant artifacts contained in the Archaeological Museum. The reproductions are equipped with NFC tags that, upon resting on a sensor-equipped table, allow users to listen to their audio descriptions.

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