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Natural History Museum Giacomo Doria
- Natural History Museum Giacomo Doria
OUR SERVICES
- App Design
- Interaction Design
- Graphic Design
- Serious game / Gamification
- Video Production
- Virtual Tour
- 3D Production
The solution allows access to the museum content and gamification section via a mobile APP that guides and engages in an immersive and interactive digital experience
For the Giacomo Doria Museum of Natural History in Genoa, ETT created an integrated platform to support the interactive visit including immersive multimedia content. The solution provides access to immersive museum content and the gamification section via a mobile app – for discovering the history and lesser-known aspects of the Natural History Museum of Genoa – and dedicated supports for the use of augmented reality content.
In addition to the emotional trailer, which anticipates the user spaces and contents of the museum, virtual tour of the entire museum and thespecially created illustrations, ETT has created a mistery game and three videos designed to complement the augmented reality content bringing animals to life in their natural environment and podcasts narrating the biographies of the main explorers.
The videos, created in motion graphics, feature specially created illustrations, recalling the nineteenth-century atmosphere of the great geographical explorations, the museum’s celebrated founder Giacomo Doria narrates in first person the events related to three important specimens in the collection: the Doria orangutan, the white shark and the lute turtle.
The videos are designed to complement the augmented reality content and are activated with CTA immediately after the AR display of some of the museum’s most significant exhibits: the whale skeleton, the ancient elephant, and the wolves from the Ligurian Hall. They make it possible to bring animals back to life and evocatively visualize them in their natural environment by recreating high-impact marine and forest scenarios thanks also to a studied sound design. In the case of the imposing fin whale skeleton, Augmented Reality allows visitors to simulate the presence of the specimen, which appears suspended life-size in the center of the environment. Visitors can then walk through the entire Hall and literally pass under the skeleton, thus analyzing every detail of it from multiple points of view.
The Mystery game requires the player to help the Director solve the puzzles that surround the Museum of Natural History. The mystery begins from the outside and thickens as you approach the museum, continuing inside the halls in an exciting treasure hunt of puzzles, rebuses, quizzes and AR content. The mystery game concept has as its core the museum’s centerpiece: the impressive whale skeleton, currently missing from the cetacean hall for restoration. The absence of the find is thus the pretext on which the storytelling is centered.
The gamification section is conceived as a Mystery Game and includes a first part of content that can be enjoyed remotely and a part that can only be unlocked indoors once the museum is reached. The concept of the game revolves around the centrepiece: the impressive whale skeleton. Users are asked to help the museum director solve the riddles surrounding the museum. The mystery begins outside the museum complex and deepens as you approach the entrance, as well as continuing inside the halls.