ETT participated in Tech for Retail alongside Deda Stealth, bringing its expertise in customer activation and immersive storytelling to Paris. The event was a benchmark for those working in the retail sector who view innovation as a strategic driver for evolving models, services and consumer relations.
In a context where the customer journey is enriched with touchpoints and develops along increasingly hybrid paths, the role of the physical store remains central: it is the place where the brand comes to life, where the experience becomes concrete and memorable. It is precisely in this direction that the integration between Deda Stealth’s fashion & luxury platform and ETT’s digital know-how strengthens a truly end-to-end offering, capable of connecting online and offline, data and creativity, technology and identity.
ETT brought to Tech for Retail its ability to maximise space performance through solutions designed to increase engagement and enhance the relationship between brands and audiences:
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- Brand Engagement: storytelling and human-centred digital design to transform values and identity into engaging experiences.
- Content Creation & Management: from video production to XR, including AR/VR, 3D content, 360° videos and digital avatars, for immersive and adaptable storytelling.
- Tech Solutions & UX Design: interactive screens, smart tools and custom applications that enable the creation of fluid, personalised and integrated pathways.
- Collaborative digital spaces: showrooms, visitor centres, shops, meeting rooms and exhibition areas designed to create new forms of interaction.
- Brand Heritage & Archives: solutions that preserve, recount and enhance brand heritage through innovative ways of enjoying it.
The joint presence at Tech for Retail was an opportunity to show how these technologies can support last-mile commerce management, offer a complete view of the customer, and strengthen the consistency of the experience across all touchpoints.