Let Pasta talk
La Molisana
- La Molisana
OUR SERVICES
- Web development
- Interaction Design
Every season has its recipe: a QR code to discover video recipes and in-depth content designed for La Molisana consumers
A QR code, a package of pasta: just scan the code on the La Molisana pasta packaging to view 1-minute video recipes expertly curated by Chef in Camicia, different for each pasta shape and season.
ETT has designed a system that doesn’t require consumers to download any application to discover a new way to engage with the La Molisana brand.
The web application has been conceived and created by ETT in collaboration with Mirus Communications Agency and is both a powerful and informative tool. Innovative products that offer consumers a useful service with just one click.
A technology capable of promoting more conscious choices while shopping, and of entertaining and inspiring once at home, with recipes and scientific contributions providing accurate and certified information from industry experts – agronomists, nutritionists, and researchers – through infographics and video interviews published and updated monthly to narrate the wheat cycle and the entire supply chain.