The Metaverse

Move, interact, share, and create in a digital world free from all physical limitations.

WHAT IS THE METAVERSE?

A virtual environment

with real experiences

An immersive, interactive, and interoperable ecosystem, made up of multiple interconnected and persistent virtual worlds where users can socialise, work, carry out transactions, play, and create. Access is via extended reality (XR)

Osservatorio AR e MetaversoSchool of Management - POLIMI

The drivers of the Metaverse.

Interoperability

A key requirement, enabling proprietary XR experiences to be part of open virtual worlds

Persistence

Transforming existing experiences into permanent and persistent ones makes them more accessible. Useful for developing new business logic.

Openness

Opening private experiences to the public could lead to numerous benefits resulting from the user base expansion.

Ownership

The ownership of assets opens up new potential and revenue streams, even for exclusively digital products.

Immersiveness

The immersive elements typical to XR projects can be further enhanced in the Metaverse, enabling new experiences for the real-life user.

https://www.youtube.com/watch?v=EbctOROZ6hU
WHAT WE OFFER

Tailor-made virtual environments

Interactive and collaborative spaces, accessible via desktop, mobile devices, or virtual reality headsets, customisable according to need. There may be replicas of real settings or new incredible worlds where brands may be enhanced and innovative training may be experimented with, creating real connections with the audience by bridging physical and digital realms.

COME INTO THE METAVERSE

Discover ETT experiences

We support your digital growth