Using an innovative system in augmented reality you can try on Deborah Milano’s make-up range in real time, wherever you may be. Simply scan your face with your computer webcam or smartphone camera, or alternatively, you can upload your own selfie. In this way, the user can immediately discover the effect of the selected product as if it were actually applied to his or her face.
Within a very few weeks, more than 300 shades for eyes, face and lips were included in the Virtual Try on, available in real time for online testing. This has taken the product beyond the physical boundaries of the shop, renewing and simplifying the shopping experience and enabling it to be enjoyed anywhere.