San Pellegrino Terme - Multimedia Set-up
QC Terme
- QC Terme
OUR SERVICES
- Content Production
- Supply & Installation
- Video Production
- Design/Manufacturing
- 3D Production
- App Design
- Serious Game/Gamification
- Interaction Design
- Interactive Installation
A Multi-Sensory Journey of Technology and Well-Being
An innovative multimedia installation welcomes visitors to the QC Terme location in San Pellegrino Terme, delivering an interactive experience that blends technology with multisensory engagement.
At the heart of the project is an interactive touch table, part of a digital signage system. Flanked by two screens and twelve 3D miniatures representing the various QC Terme centers, the installation takes users on a virtual journey to explore the brand’s twelve spa destinations.
The interactive journey begins with a touch-screen quiz where users answer five questions. A custom algorithm determines one of four possible profiles, leading to a video showcasing the spa center that matches their results. As the video plays, the corresponding 3D miniature lights up, adding a dynamic visual element to the experience.
Afterward, visitors are invited to ‘breathe in the air’ of the selected center by smelling a scented chalk placed near the illuminated miniature. Each fragrance is designed to evoke the unique atmosphere of its corresponding spa.
Beyond engagement, the system collects valuable user data, including visitor numbers, time spent, quiz completion rates, and responses. This detailed analysis helps QC Terme tailor its offerings and optimize the visitor experience.
The installation at QC Terme San Pellegrino blends interactive digital signage, physical elements, and sensory stimulation to deliver an emotionally engaging preview of each spa center, setting a new benchmark for wellness-sector experiences.