Lamborghini Museum
- Lamborghini
OUR SERVICES
- Exhibition design
- Video Production
- Multimedia set-up
A renewed space dedicated to the history of the brand
An engaging journey through the brand’s history
Totally renovated by ETT, the Lamborghini Museum has adopted design solutions that enhance the colours of the cars and memorabilia on display. The new concept has an immediate impact on visitors, with white floors and grey tones on the walls to bring out the colours of the cars and other exhibits, inspired by the Lamborghini Museum’s brightest colours in the history of Lamborghini.
The museum combines the classic mechanical beauties with the new frontiers of electronics and traces a complete overview of the history of Lamborghini thanks to an innovative and emotional layout. A new itinerary that uses emotional videos, natural interaction systems and virtual environments to guide the visitor through a complete overview of the history of Lamborghini and its myth.
Multimedia supports for an interactive experience
In addition to the design choices, ETT has incorporated a range of multimedia supports to fully engage the visitor.
Light displays, interactive screens, backlit panels, and virtual reality guide the user through the key moments of Lamborghini’s history, ensuring a unique and immersive experience.
The museum experience for visitors is divided into chapters: at the entrance, visitors are greeted by the sound of an Aventador and a Huracán roaring past, immediately immersing themselves in the unmistakable Lamborghini sound. A display of its rolling chassis shows the structural qualities of the vehicle, alongside the unique roadster example. A ‘family tree’ of all Lamborghini models created in more than 50 years of history is displayed as a large wall-mounted work of art. With striking graphics, the history of the brand is reconstructed through the models produced. Four monitors allow visitors to get to know the Lamborghini cars one by one, including their technical and construction characteristics.
On the first floor of the Museum, ETT refurbished the Lamborghini Squadra Corse area, enriching it with a number of multimedia experiences, such as monitors for access to the Squadra Corse website, two virtual reality stations that allow visitors to experience the thrill of a Lamborghini Super Trofeo lap sitting in the Huracán, and a video wall showing the reality of the Super Trofeo with footage of recent races. There is also an interactive showcase with two Huracán models from the international Gran Turismo and Super Trofeo championships.