14.08.2018 Memorial

Municipality of Genoa

CLIENT

  • Municipality of Genoa

I NOSTRI SERVIZI
  • Content Production
  • Video Production
  • Multimedia Set-up
  • Exhibition Design
  • Graphic Design
  • Digital Strategy
  • App Design

A place of memory, awareness, and hope

Located at the former Pier 9 of the Morandi Bridge, the August 14, 2018, 11:36 AM Memorial is a space for historical narration, personal reflection, and shared remembrance. It is a place where technology serves to provide insight, information, and context for the vast archive of documentation surrounding a tragedy that deeply marked the city of Genoa, Italy, and the world.

ETT oversaw the project’s visual identity and edited the videos produced specifically for wall projections and the circular media ring. The company also managed the entire hardware and software infrastructure and coordinated all partners involved in the setup and production of multimedia content, helping to build an immersive, accessible, and respectful narrative.

Experience design and multimedia storytelling

The multimedia installation consists of 22 exhibits along the visitor pathway. The project included the design of each user experience station and their integration with both the architectural space and the overall visitor journey.
All content was developed through original scriptwriting, selection and editing of images and videos, graphic design, and the development of touch applications.

The Memorial includes several thematic areas:

  • The Arches: Eight large vaults host graphics, data, and immersive projections that guide visitors through the narrative — from the bridge’s construction to the impact of its collapse.
    One projection (“The Bridge”, second arch) traces the history of the Morandi Viaduct, from its design to its strategic role for the city and the country. Another (“The Rescue”, fifth arch) recounts the emergency response and the anguished wait of the victims’ families. In the sixth arch, a four-panel video piece (“Valpolcevera”) gives voice to the local community, showing life before and after the collapse — its resilience and rebirth.

  • The Collapse: Inside an immersive circular room, the music of composer Remo Anzovino and evocative images transport visitors to the moment of the tragedy — August 14, 2018, at 11:36 AM. There are no words: 43 lights silently honor the memory of the victims.

  • The Media: Five touchscreen stations and a physical display of front pages document the media response to the collapse in Italy and abroad.

  • Valpolcevera – The Communities: A large table with four interactive touchscreens lets visitors explore how the neighborhood has changed over time, collecting stories, photos, and personal testimonies.

  • The Rubble: A large vertical screen — intentionally temporary in design — marks the location where the bridge debris will eventually be displayed, once legally permitted. These remains will be integrated into the exhibit at a later stage.

  • The Trial: Six touchscreen stations track the ongoing legal proceedings related to the event, with content regularly updated.

  • The Wall of Names: A black wall lists the names of the 43 victims of the bridge collapse, standing as a permanent place of memory and testimony. Life goes on, but remembrance will never fade.

  • The Victims: Two touchscreen monitors allow visitors to learn more about the individuals who lost their lives, through stories, photos, and memories provided by their loved ones. This quiet, intimate tribute honors their lives.

  • Minute of Silence: Each day at 11:36 AM, all multimedia installations pause to show a single screen displaying original footage from the moment of the collapse. This installation is ETT’s gift to the Victims’ Families Committee and the Municipality of Genoa.

  • Conference Room: A dedicated space for events, talks, and documentary screenings completes the Memorial’s layout.

Three-Year Communication Plan

The three-year communication plan for the August 14, 2018 Memorial was developed to establish and strengthen public awareness and engagement with the Memorial’s mission during its initial launch phase.

Designed to reach a diverse audience — including institutional, civic, and cultural stakeholders — the plan defines specific goals, content strategies, and tools aligned with the project’s identity and values.

It began with an in-depth research phase conducted alongside the exhibit’s design, engaging key stakeholders and analyzing the broader national and international context. Risks, opportunities, internal and external factors, and potential audience segments were all carefully assessed.

The plan then moved into the strategic definition stage, outlining the Memorial’s positioning, key concepts, tone of voice, and communication policy. It included the design of the website, social media strategy, visual identity, the visitor journey, and communication touchpoints.

The Memorial is intended as an objective site of historical memory, offering visitors a reliable and thoughtful understanding of what happened and its consequences. It also seeks to foster civic awareness among individuals, communities, and stakeholders.
The communication plan reflects this intent, exploring strategies and tools that support new forms of social engagement and active citizenship.

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