FICO Eataly World

The Lamborghini space at FICO Eataly World is a showcase of the Lamborghini world, its history, its myth and the Museum. 54 square metres modern and in line with the brand to offer an experiential journey through multimedia in a technological and modern design context. Three vertical Totems set up by ETT tell the story of the product and car types through emotional videos.
Two of these in particular are topped by a racing wheel and a wheel rim, physical objects that bring the installation closer to reality, all accompanied by elegant light animations. The content on the themes of eco-sustainability, the production cycle and all the news from the Lamborghini Museum in Sant’Agata Bolognese can be consulted thanks to a touch table that allows visitors to register for the newsletter, become part of the Lamborghini universe and take advantage of a discounted museum entrance fee.