Digital Laboratories 4.0: Immersive Technologies and Digital Marketing
ITS Academy Tourism Veneto Foundation
- ITS Academy Tourism Veneto Foundation – Jesolo
OUR SERVICES
- Video Production
- Content Production
- 3D Production
- Software development
Laboratories 4.0: Immersive Technologies and AI for the Future of Tourism Training
Technological enhancement for tourism education
ETT and Gruppo Meta collaborated with the ITS Academy Veneto Foundation on the development of Tourism Innovation Lab in the Land of Venice, with the goal of strengthening the technological infrastructure dedicated to training in the tourism sector. The initiative included the creation of the Immersive Laboratory 4.0, a training-oriented
Digital Marketing 4.0: AI and data for destination design
In parallel, the Digital Marketing Laboratory 4.0 was developed, introducing advanced artificial intelligence and data analysis tools to support the design and communication of tourist destinations. The three specialized labs—Big Data Analysis, Neuromarketing, and Generative Artificial Intelligence—enabled students to build skills in defining tourism offerings, producing digital content, and designing visitor experiences, culminating in the creation of a dedicated website and app.
An integrated ecosystem combining immersive learning and AI
The collaboration fostered continuous interaction between the two platforms, creating an integrated ecosystem linking digital content, immersive simulations, and AI-driven tools. The digital lab’s CMS supplied VR environments with targeted educational materials, while conversational agents and intelligent systems supported students during simulations by offering contextual suggestions and personalized learning pathways based on their performance.