Fragrance Finder
Acqua di Parma
- Acqua di Parma
OUR SERVICES
- Digital Strategy
- Interactive Installation
- Content Production
- Design / Manufacturing
Designed for the Boutique in Via del Gesù, Fragrance Finder is an exclusive display that allows you to explore the world of Acqua di Parma and find the perfect fragrance
An emotional Customer Journey among 100% Made in Italy fragrances
The interactive installation consists of a front screen, three ampoules equipped with sensors and 30 olfactory bells containing the fragrances. By touching the ampoules, the customer answers a sequence of questions designed to create his own profile. At the end of the digital journey, while on the screen an animation reproduces the creation of the fragrance in the laboratory, the olfactory bell relating to the fragrance most suited to the needs of visitors lights up: just lift it to smell the recommended fragrance, in the context of an original and completely personalized purchase experience.
Magical sequences attract us to the display and distill the three essences resulting from the Customer Journey, to reach the fragrance you will love the most.
The Tool is studied in detail and exemplifies a new direction in the world of multimedia installations: from simple spaces to unique places of interaction, designed to make the shopping experience spectacular and transform customers and visitors into protagonists of a shared story.
Fragrance Finder was awarded at the Retail Awards 2019 in the context of Forum Retail, the largest technology hub for the Italian retail community, in the ‘Customer Experience Initiative – Luxury’ category