Dalla Città al Museo
CTE-Genova - Opificio digitale per la cultura
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CTE-Genova – Opificio digitale per la cultura
I NOSTRI SERVIZI
- App Design
- Graphic Strategy
A cultural journey that rediscovers the identity of the Genoa area
Dalla Città al Museo (From the City to the Museum) is the mobile app developed by ETT as part of the CTE-Genova – Opificio digitale per la cultura project, dedicated to visiting Genoa‘s museums and cultural points of interest, transforming discovery into an interactive and engaging experience, thanks to the integration of augmented reality (AR) and geolocation.
The intent of the app is to create a bridge between the urban fabric and museum collections, highlighting the very deep ties that unite human beings to the common heritage. The carefully chosen titles of the routes reflect the content of each itinerary and invite the visitor to explore, with the museum as the final destination.
The app consists of 7 thematic routes that connect the city’s places of historical and cultural interest with the museum collections, inviting visitors to discover not only the museums, but also the surrounding area. The routes connect places such as historic alleys, craft workshops and gardens, creating an experience that links indoor heritage with the outdoors in a dynamic and engaging way.
A distinctive aspect of the project is the integration of augmented reality to explore digitised archaeological artefacts in 3D. In particular, three unique objects from the deposit of the Museum of Ligurian Archaeology have been digitised: thanks to laser scanning technology, these objects have been recreated in astonishing detail, allowing visitors to appreciate them from angles and perspectives impossible in a traditional visit.
Each thematic route is accompanied by information sheets with detailed descriptions, audio guides and image galleries, allowing visitors to explore each place in depth. Thanks to geolocalisation, users can easily navigate between the various points of interest and discover the link between urban and museum history. Furthermore, the app is designed for a diverse audience, including visitors with physical and cognitive disabilities, thanks to accessible features such as simplified navigation and customisation of routes.
The app is intended to be a digital guide to discover Genoa‘s museums and places of historical and artistic interest, creating a cultural journey that explores the dense network of connections linking the city’s history to its museum collections. From the neighbourhoods that nurtured artists and historical figures, to the places that inspired their art, to the tangible legacy they left to the city, each itinerary helps rediscover Genoa’s identity.
In addition, the app allows personalisation of the visitor experience, allowing visitors to add their favourite places and create a personal archive based on their own interests, for a tailor-made experience.