New Curiosity Shop
Bulgari
- Bulgari
OUR SERVICES
- Multimedia set-up
- Digital Strategy
- Content Production
- Serious game / Gamification
- Interaction Design
A new multimedia shop where luxury and technology meet and merge, creating a unique and innovative concept of digital interaction in a boutique
Inaugurated on 31 January 2018 in Rome‘s central Via Condotti, Bulgari’s New Curiosity Shop is not just an exhibition space but a true exercise in style. Taking up the original idea of its founder, the Old Curiosity Shop, in a modern version, is a space that combines classic and contemporary through the display of unique and historical collections, which closely resembles the original sales format, but engages the buyer with greater interactivity and fluidity. ETT has ensured that multimedia supports, such as the shelf screens that project overwhelming themed videos or the touch table that allows customers to discover the universe of Bulgari products, can enrich and narrate the collections on display, from those in the Tailor Room, dedicated to customised creations, to those in the Room of Marvels. Translated with DeepL.com (free version)
In particular, ETT took care of the multimedia set-up including a U-shaped touch interactive bar counter that allows customers to browse and discover the world and the Bulgari collections (Jewellery, Watches, Accessories, etc.) through multimedia video and shelf displays, i.e. large 98″ vertical monitors positioned inside the shelves that show thematic videos related to the Roman brand’s products.