Mirror Cube
Bulgari
- Bulgari
OUR SERVICES
- Design / Manufacturing
- Digital Strategy
- Event / Temporary Exhibition
- Interactive installation
“The Only way to break the rules of design is to reinvent them and turn them into something even more extraordinary”
For Baselworld 2018 and the Milan Design Week 2018, the stand of Bulgari in Basel and the Garden of the Bulgari Hotel Milano were transformed into extraordinary design spaces hosting the Mirror Cube, a multimedia installation curated by ETT.
Outside, a cube of mirrors captures the light and reflects the environment. Inside, showcases display the collections of the moment. Once inside this marvellous structure, guests were captured by a black and white hypnotic pattern where the B.zero1 dominated the scene.
In a few moments, the guest finds himself at the centre of a real ‘Bullet Time’. A snapshot that, thanks to an experience management software system, fixes gestures and expressions in 36 real-time, sequential shots that generate instant GIFs.
The rules of the selfie have been reinvented inside the Cube: the visitor is photographed by a series of SLR cameras that create a 360° video selfie to share via email, on social profiles or to keep as a souvenir.
