Ayrton Magico

The exhibition is set up in an innovative and highly technological museum space within the unique context of the Checco Costa Imola Autodrome Multimedia Museum. A multimedia set-up ensures the involvement of the visitor, making him the protagonist of the visiting experience. The exhibition recreates a metaphysical space, giving the visitor the sensation of feeling inside Ayrton Senna’s helmet and living with him his thoughts and emotions on the track. The environment is veiled in a halo of mystery through a system of panelling, black volumes, platforms and lights that together recreate an exhibition environment suspended in time, in which the thoughts that are consumed in a few fractions of a second are dilated temporally, and re-proposed as flashbacks, almost as in a dreamlike vision. The visitor, immersed in a space of half-light, will discover through the accurate use of light and sound the exhibition itinerary, which will allow the visitor to freely enjoy the spaces without a precise order, like a flow of thoughts without solution of continuity. Thanks to the equipment installed in the museum, the space and the exhibition route are developed on two levels. A more emotional level represented by the halls, where the visitor is immersed in a multisensory and highly emotional environment, and a more didactic ‘between the halls’ route, where the visitor still experiences a multimedia experience, but with more didactic, interactive content, images, infographics, with 3 single-seaters driven during his career and memorabilia of Ayrton as a backdrop and real reminder of the great driver’s human and sporting journey.