PLACEMENOW.IT is online, the portal financed by the Lombardy Region that aims to offer girls and boys in the local area the information, advice and support they need to orient themselves in the world of work.
Through the funding provided by the ‘Lombardy is for young people 2020’ call for proposals, the Municipality of Bergamo and another 32 partner bodies (Municipalities, Confindustria, Universities, Trade Unions, Training Bodies, Foundations and Associations), have developed this project aimed at approximately 50,000 young people in the 15-34 age bracket residing in ATS no.1 Bergamo, with 6 municipalities (Bergamo, Gorle, Orio al Serio, Ponteranica, Sorisole, Torre Boldone) and 152,304 inhabitants, Comunità Montana Valle Brembana, with 37 municipalities and 42,256 inhabitants, Azienda territoriale per i servizi alla persona Valle Imagna-Villa d’Almè, with 20 municipalities and 52,839 inhabitants, Scanzorosciate Municipality, with 9,925 inhabitants.
PlaceMeNow! is therefore the ‘digital hub’ designed by young people for young people.
Inclusiveness and originality are the founding values of this website: 4 personas have in fact been created to represent the users, the problems that hinder their pursuit of a profession and the possible solutions that the portal itself offers to tackle these uncertainties.
PMN! aims to be the connecting point between companies and young people in the area, thanks to the involvement of the 33 partners who are experts in information, orientation and skills development in the world of work. They are also committed to optimising the search for an ideal profession and offering useful experiences to achieve it.
ETT, jointly with the team of WNDR, a creative agency specialising in web design, was responsible for the content and communication strategy, including the development of the web portal.