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logo neffie su sfondo nero - neuroaesthetic photography in venice

Milan, October 21, 2022 – From Tuesday, October 25 to Saturday, October 29, the Research Center for Advanced Technology in Health and Well-Being of IRCCS San Raffaele Hospital, in collaboration with ICONE, the European Research Center in History and Theory of the Image of Vita-Salute San Raffaele University, will be present in the heart of Venice, at the prestigious Beatrice Burati Anderson Gallery, with the Neuroaesthetic Photography project NEFFIE.

The project, in its new Virtual Exhibition in real time no. 4, is an explicit tribute to the Franco Vaccari’s iconic artistic operation presented fifty years ago at the Venice International Art Biennale (1972).
The protagonist is a complex technological platform, which, through the use of specific biosensors and an Artificial Intelligence algorithm, reprocesses the emotionalcognitive responses of the observer activated by the sight of one of the NEFFIE photographs, defined as “metapictures”, generating a tangible representation of what was seen and perceived. The result is a Cognitive Photograph (COFFIE), produced by the photo booth, associated with and NFT and interconnected to the others in ETT’s collective Metaverse, accessible through the website designed by Engitel, with the support of the digital image management platform of Memooria.

The exhibition will be enriched by some talks dedicated to the complex and ramified relationships that today connect artistic expression, science and new technologies, with the aim of highlighting the crucial role of Neuroaesthetic Photography as an experimental and experiential laboratory of techno-aesthetic innovation in the sociotechnological ecosystems of the future.
On Wednesday, October 26, at 4:30 p.m. in the spaces of Palazzo Vendramin Grimani, venue of the Albero d’Oro Foundation, will be held an artistic-cultural dialogue dedicated to the theme of Art&Science. The protagonists will be gallery owners Beatrice Burati Anderson and Lorenzo Cortesi, artist Stefano Contiero, art historian and critic Annamaria Orsini, AI expert and founder of Art-Tech Diana Vicinelli Landi and Marco Landi as president of the EuropIA Institute, who will confront each other with Francesca Pola and Alberto Sanna with the aim of bringing out possible keys regarding the future of the relationship between image and new technologies.
In line with the innovation promoted by VeniSIA and Strategy Innovation Forum activities and initiatives, Kairos, the innovative automatic machine created by Rhea together with opera and drama director Davide Livermore that transforms the coffee break into a 32-second multi-sensory journey into the beauty of images, the power of sounds and the pleasure of taste.

Engineer Alberto Sanna, both author and director of the Research Center Advanced Technology in Health and Well-Being of IRCSS San Raffaele Hospital, and Francesca Pola, associate professor of Contemporary Art History at the Faculty of Philosophy Vita-Salute San Raffaele University, and art-historical curator of the NEFFIE project with ICONE, the European Research Center in History and Theory of the Image of Vita-Salute San Raffaele University directed by Andrea Tagliapietra, comment: “The fruitful interdisciplinary collaboration between the Research Center for Advanced Technology in Health and Well-Being and ICONE offers the possibility to rethink artificial intelligence, metaverse, NFTs as valuable horizons for the creation of an authentically participatory and relational art, based on the awareness and dialogue between the individual and irreproducible visual identities that populate the world. Their active cooperation on the research level highlights the importance of a renewed ethical – and not only aesthetic – responsibility of art, which inspires conscious behaviors and generates new visions of the world, concretizing the fundamental mission of San Raffaele Hospital and University to promote and ensure the Health of Human Being understood as a state of physical, emotional and relational WellBeing ”.

fotografie a parte e cabina realizzata per neffie, progetto che ha visto la partecipazione di ett con la creazione di un vero metaverso