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On the 17th and 18th of October, Genoa will host the final stage of the Innovation Roadshow 2024, focusing on emerging technologies for the creative industry, a series of meetings organized by the Ministry of Enterprise and Made in Italy, in collaboration with Invitalia, with the aim of connecting territories with the innovation ecosystem and raising the awareness of national Ministry incentives supporting innovative companies.

The event’s protagonist is CTE Genova Digital Workshop for Culture: a technology transfer center that combines the scientific expertise of Universities and Research Centers with the needs of the business world. The goal is to promote the use and dissemination of emerging technologies, leveraging ultra-fast mobile networks (5G) and future next-generation networks (6G). Through research and experimentation projects, the center aims to expand and improve local services, accelerate startup growth, and facilitate technology transfer to businesses.

At the Representative Hall of Palazzo Tursi, starting at 9 AM on October 18th, the invitation-only event “Emerging Technologies for Cultural Heritage Enhancement and Fruition” will take place, an occasion for dialogue with companies and institutions at the national level about the themes of fruition, enhancement, and accessibility of museum and cultural heritage through emerging technologies.

During the initiative, participants will have the opportunity to discover technologies developed by CTE Genova’s partner companies, including those by ETT. In addition to the reproduction of a sensorized sculptural work, the Genoese CTE will be enriched by ETT’s immersive chamber, a fragrance dispenser associated with a VR headset, an inter-museum path app, and virtual museum tours in the metaverse.