Selfridges

The Corner Shop at Selfridges in London invites the world’s biggest brands to stage creative installations that tell the story of shopping in a new way. The latest installation, staged by ETT, showcases the new Bulgari “Cinemania” collection, inspired by the golden years of cinema, a tribute to actors throughout the decades, including the doyens Elizabeth Taylor, Audrey Hepburn, Ingrid Bergman, Gina Lollobrigida, Anita Ekberg and Sophia Loren, as well as modern day stars.

It is a pop-up boutique where, in addition to purchasing jewellery and limited edition pieces in the “jewellery bar”, it is possible to become the stars of 1950s Hollywood: an exclusive Photobooth uses the Green Screen technique to give visitors a moving shot, with a design of their choice that reflects the theme of the collection. A precious memory to keep or share, in the context of an experience that transports visitors to the heart of the Bulgari world.