Interactive showcase

For the historic Italian brand “SEBOYS” a new interactive storefront completely transforms the shopping experience, bridging the gap between the physical and online stores. Within the storefront, the Scuderia 1918 footwear takes center stage. Next to it, a video on a touch screen monitor enhances the product by narrating its story. By touching the monitor, visitors can directly access the online store and browse freely. ETT collaborated on the video creation, provided the touch screen monitor, and curated the entire storefront design.