FICO Eataly World

The Noberasco booth at FICO Eataly World is entirely constructed from wood and incorporates multimedia supports that guide visitors to discover the products and the century-old history of the brand in dried fruit production.

The layout of the exhibition consists of two touch stations, which provide in-depth information on the raw materials used by the company, respect for tradition, and innovative processing techniques, four stations with augmented reality tablets, which show the packaging process, provide further information on the products and bring the packages themselves to life, and finally a monitor connected to a virtual reality visor guides the visitor on a virtual tour to discover the production processes inside the Noberasco production plant, amidst state-of-the-art machinery and technology.