Mercedes 4Matic Tour

Gruppo Roncaglia

  • Gruppo Roncaglia
  • Event / Touring Exhibition
  • Interactive Installation
  • Digital Design
  • Video Production

A breathtaking adventure in Virtual Reality for the Mercedes-Benz VR Ski Tour 2018

All-round fun and speed in total safety in a Mercedes 4matic

ETT realised an immersive Virtual Reality experience for a Mercedes-Benz promotional tour at the main ski resorts in South Tyrol. Thanks to mobile seats and visors, visitors were able to experience the vehicle’s features, engaging in a virtual descent down the ski slope at the wheel of a Mercedes Benz 4matic.

ragazzo felice dopo aver provato l'esperienza con visore di realtà virtuale 4matic tour di Mercedes
uomo con visore di Realtà virtuale per 4matic tour di Mercedes-benz

A system that combines engagement with optimisation of the choice process

The spectator, seated in motorised seats, puts on the visor and immediately has the feeling of being at the wheel of the car, thanks to a 360° view of the track that allows him to identify with the driver, acquiring his respective point of view. At his side, a co-driver accompanies the visitor through curves and descents, revealing tricks and tips as well as all the features and details of the Mercedes car.
Credits Gruppo Roncaglia

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