BMW ElectrifYou

Prodea Group

  • Prodea Group
  • Event / Touring Exhibition
  • Interactive installation
  • Digital Design

New narrative levels for the BMW Roadshow, touring Rome, Milan, Naples, Bologna, Florence

ElectrifYou is the travelling event by BMW Group Italy dedicated to promoting the new BMW and MINI Full Electric and Plug-in hybrid. The event involves five Italian cities and aims to raise awareness of electrified mobility and promote the group’s sustainability strategy.

foto dello stand BMW ElectrifYou, l’evento itinerante di Bmw Group Italia, dedicato alla promozione delle nuove BMW e MINI Full Electric e Plug-in hybrid, postazioni interattive dello stand che sono realizzate da ett
suv bmw nero in corsa su una strada extraurbana

A mobile application allows users to experience augmented reality and Beacon technology while receiving information about products and press conferences; interactive tables allow journalists to create content lists.

Interactive stations designed and set up by ETT spectacularised the presentation of the new electric cars during all stages of the event, bringing out details of mechanics, improvements and new solutions.

We support your digital growth