Banca Passadore @ Ocean Race

  • Banca Passadore

  • Interaction Design
  • Serious Games
  • Graphic Design
  • Digital Design

A booth to enhance brand identity and attract customers with an engaging game challenge

Visitors to Banca Passadore’s booth at the Ocean Live Park of The Ocean Race – The Grand Finale in Genoa can rediscover the value of teamwork through an interactive game related to sailing. By interacting with three winches (typical tools intended for maneuvering a boat’s sails), it is possible to participate in a challenge whose goal is to inflate three sails depicted on ledwalls in the shortest possible time.

stand della banca passadore durante l'evento dell'ocean rce a genova, pannelli su sfondo vinaccio
foto della parte esterna dello stand di banca passadore all'ocean race a genova
From space design to graphics, from set-up to content production, the traditional booth is transformed into an immersive place where you can inform and at the same time excite the customer.

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