Area X
Intesa Sanpaolo Assicura
- Intesa Sanpaolo Assicura
OUR SERVICES
- Digital Strategy
- Multimedia set-up
- Content Production
- Design / Manufacturing
- Serious game / Gamification
- Video Production
A space open to the public that uses advanced Virtual Reality systems and allows for immersive experiences of exploration, driving and living simulations, along with narratives that help increase the culture of protection
Creativity and technology to explore the universe of protection
Crossing the doors of the store, Intesa SanPaolo’s experiential showroom, visitors enter a unique adventure set on an alien planet where protection is just as important as on planet Earth. Here, as settlers, visitors are asked to choose how to act in this new world. Three different stations allow to explore the planet: a jetpack will let you fly among suggestive floating islands, you will be visiting an alien housing module or driving a space rover on a journey through breathtaking 3D scenarios.
Magical sequences attract us to the display and distill the three essences resulting from the Customer Journey, to reach the fragrance you will love the most
The Tool is studied in detail and exemplifies a new direction in the world of multimedia displays: from simple spaces to unique places of interaction, designed to spectacularise the shopping experience and transform customers and visitors into protagonists of a shared story.
An innovative space that, through an educational slant, plays on the concept of protection
Area X already captures the attention of visitors and passers-by from the exterior façade, where state-of-the-art LED panels project high-definition scenes and three-dimensional holographic images. Inside there are virtual reality stations, which will lead the traveller along a path to explore the world of protection in an original way.
Finally, in the multifunctional area dedicated to meetings, a video wall will give voice to video contributions from various testimonials.