On April 22–23, 2025, ETT took part as an auditor in the second edition of the Innovation Forum – Creativity Meets Circularity, organized by EIT Culture & Creativity in Nice, at the Théâtre National and Campus Trotabas.
As a Lead Partner of EIT Culture & Creativity, ETT plays an active role in a European ecosystem committed to reimagining the cultural and creative sectors through more sustainable and inclusive models.
Over the course of the two-day forum, key issues were addressed, including the integration of circular economy principles into cultural and creative industries, the adoption of sustainable practices, and the importance of collaboration among institutions, businesses, and local communities.
Is circularity truly at the heart of innovation?
How can it reshape value chains, markets, and business models in the cultural and creative sectors? And how can it extend beyond economic frameworks to generate lasting social impact?
These were just some of the questions that drove the discussion, enriched by contributions from institutional representatives and sector experts, who highlighted the essential role of creativity in fostering more sustainable and resilient cultural models.