What is the relationship between artificial intelligencc, extended reality, and the future of cultural storytelling? How will museums evolve, and how is the interaction between art and technology taking shape?
These were some of the key questions at the heart of ETT’s participation in the international workshop “Culture and Creative Economy Foresight”, held on April 23, 2025, in Turin and organized by the International Training Centre of the International Labour Organization (ITCILO).
Nicola Camurri, Strategy Director, was among the speakers in the opening plenary session, moderated by ASC Italia. The session brought together experts, professionals, and institutional representatives to explore the ongoing transformations in the cultural and creative sectors, with a particular focus on future scenarios and the role of digital technologies.
ETT’s presence played a strategic role in sparking discussion around the opportunities that AI brings to cultural industries, offering valuable insights into how these technologies are shaping the future of cultural narratives. Recent projects, such as multimedia installations at the Salinas Museum in Palermo and the integration of accessibility features at Palazzo Rosso in Genoa, highlight an innovative approach in embracing these emerging technological trends.