Barilla - CIBUS International Food Exhibition

Since December 2017, ETT has provided support to Barilla for trade fairs and events. A multimedia station equipped with a sliding monitor was set up, allowing visitors to learn more about the products. Starting in January 2018, ETT also started to provide other multimedia stations used during travelling events to promote the brand and its products at fairs, events and shopping centres in Europe and throughout Italy. Sliding monitors and sensory tables were used to encourage the discovery of the raw ingredients for the creation of pasta dishes, such as wheat and basil.