Palazzo Reale di Genova - Website

Refreshed in design and content, the new Palazzo Reale di Genova website developed by ETT features a user-friendly interface with a strong emotional impact, contributing to a significant enhancement in visitor flow to the facility. Easy and intuitive, the web portal has been designed with the intention of highlighting the cultural heritage of the museum and the treasures it holds.The restyling of the Royal Palace’s website included an update of the CMS platform for more secure navigation, compatibility with browser updates, navigation speed and content loading flexibility, as well as a review of the UX/UI from a user perspective. The main content was revised from an SEO perspective to increase site visibility and traffic. Third-party tools and plug-ins were integrated into the site for online consultation of the museum’s catalogue of works.