Digital Signage Platform

The Prada Digital Signage project, launched in March 2016, involves the provision of a platform to manage the broadcasting of audio-video playlists in Prada Worldwide stores through the use of around 200 devices. The new platform allows Prada (IT), not only to manage and control the entire flow of data and information coming from the head office, but also to customise and delocalise the management of some features of the software in over 2500 local stores. In addition to the design and support activities for the management of the software, ETT facilitated the establishment of a global hardware supply network.

All over the world, Prada and MIU MIU stores use the ETT platform, which allows authorized Admins to autonomously and automatically manage the video content of the windows and the music playlists within the stores.