BMW ElectrifYou
Prodea Group
- Prodea Group
OUR SERVICES
- Event / Touring Exhibition
- Interactive installation
- Digital Design
New narrative levels for the BMW Roadshow, touring Rome, Milan, Naples, Bologna, Florence
ElectrifYou is the travelling event by BMW Group Italy dedicated to promoting the new BMW and MINI Full Electric and Plug-in hybrid. The event involves five Italian cities and aims to raise awareness of electrified mobility and promote the group’s sustainability strategy.
A mobile application allows users to experience augmented reality and Beacon technology while receiving information about products and press conferences; interactive tables allow journalists to create content lists.
Interactive stations designed and set up by ETT spectacularised the presentation of the new electric cars during all stages of the event, bringing out details of mechanics, improvements and new solutions.