The Lamborghini Area at FICO Eataly World is an international showcase, presenting Lamborghini’s history, the legend and the Museum. Its fifty-four square metres are modern, in line with the brand image, and offer a multimedia experience.

Using emotional videos, three vertical kiosks tell the product story and explain car types. Two of them display a racing wheel and a wheel rim, linking the installation closer to reality, and it is all accompanied by elegant lighting effects. Consulting a touch-table produces content on ecosustainability, the production cycle and all the novelties of the Lamborghini Museum in Sant’Agata Bolognese.