AREA X

Area x - Intesa San Paolo Assicura

Creativity and technology to explore the new universe of protection

An innovative edutainment space playing on the concept of “protection”, where to live interactive, spectacular and engaging experiences in virtual reality.

Crossing the doors of the store a unique adventure will start, bringing you to an evocative alien planet where protection is as important as on planet Earth. Here, as settlers, visitors are asked to choose how to act in this new world. Three different stations allow to explore the planet: a jetpack will let you fly among suggestive floating islands, you will be visiting an alien housing module or driving a space rover on a journey through breathtaking 3D scenarios.

Client

Intesa Sanpaolo Assicura

Place

Turin

Date

September 2019

Experience

VR
Exhibition Design
Gamification

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ACQUA DI PARMA FRAGRANCE FINDER