ETT was a Canon Italia technology partner for the Videocittà event in Rome. At this exclusive event, inspired by the world of cinema, an area of 300 square metres was dedicated entirely to Canon, the event Digital Imaging Partner.

ETT assisted Canon Italia in this adventure with “Selfie Surround”, a fully automatic system that takes immersive selfies and creates short videos; all freely shareable on social networks. ETT also installed interactive and non-interactive projection systems in the workshop area.

This area was used to try out all the products in the Canon EOS, R and CINEMA series, and all the EF and R optics, with the support of the best Canon Coaches. There were also six Canon events where the public could watch presentations, take part in guided tours and discover new models together with Canon experts.