ACQUA DI PARMA FRAGRANCE FINDER

ACQUA DI PARMA FRAGRANCE FINDER

Specially designed for the exclusive Acqua di Parma Boutique in Milan

Specially designed for the exclusive Acqua di Parma Boutique in Milan, this interactive “Fragrance Finder” installation lets users explore the world of Acqua di Parma and find their ideal fragrance.

The installation has a screen, together with three ampoules fitted with electronic sensors and 30 fragrance  flasks. Clients touch the ampoules and answer a sequence of questions designed to create their profile. After this digital journey, the screen shows an animation creating the fragrance in the laboratory while the fragrance flask containing the most suitable fragrance lights up. By lifting it, the client can smell the suggested fragrance and be part of an original and highly personalised purchasing experience.

Client

Acqua di Parma

Place

Milan

Date

July 2019

Experience

Branding
Sensors
Touch Technology

AcquadiParma_1
AcquadiParma_2
AcquadiParma_3
AcquadiParma_8
AcquadiParma_9
AcquadiParma_5
AcquadiParma_6
AcquadiParma_10
AREA X
Bulgari Dream Machine