client
ANCI
our services
App Design
Graphic Design
Digital Design
BIS! Campaign
A national communication campaign aimed at actively promote the food bag virtuous practice
As part of a broader project on food waste reduction financed by MITE, ANCI promoted the BIS! communication campaign in Italy to spread the practice of taking away food not consumed through food-bags.
The campaign was preceded by an experimental phase involving restaurateurs in the adoption of measures and communication tools to promote the virtuous practice of taking away leftover food among their customers.
Thanks to the collaboration with CIAL, 250 participating catering businesses received a welcome kit consisting of about 200 take-away containers and communication materials to be used in their premises. In addition to the creation of the name, logo, claim, copy, poster and the website sprecoalimentare.anci.it, various communication materials (audio spots, video
clips, web banners, graphic material) were prepared.