On the occasion of the Milan Fashion Week, our 1P / Primo Piano showroom is renewed and, on 24 and 25 September, its doors will open to a selected public.
1P / Primo Piano is a place of confrontation and experimentation, a dynamic space that we inaugurated in April 2018 within the Fuorisalone and that periodically changes appearance and configuration, also and above all thanks to the way in which the installation was conceived.
Our aluminium and fabric structures are in fact characterized by an easy image change, made possible through the reprinting and replacement of the covering sheets.
At the same time, the multimedia supports and interactive technologies present in the showroom change and are updated as required.
During Fashion Week, thanks to two days of extraordinary openings – on September 24th, from 2:00 pm to 9:00 pm and September 25th from 10:00 am to 9:00 pm – it will be possible to discover a completely new showroom, in its exhibition concept, contents and technologies used.