The Bulgari Dream Machine at VivaTech 2019

A place where multinationals, start-ups and new companies could compare notes: this was Viva Technology, the important international event that took place in Paris on 16, 17 and 18 May. Over these three days, various brands explained their individual concepts of technological innovation.

To illustrate the style of a new concept store, Bulgari was there with its Dream Machine, an automatic luxury machine that browsed the iconicB.zero1 collection, gave details on the products, and used biometric scanning to find the right size before virtually trying on the chosen ring.

ETT handled software design and development, guaranteeing that the Dream Machine operated smoothly and safely.

This authentic “dream machine” demonstrated the future of retail through an innovative and surprising purchase experience.


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