ETT Virtual Reality showing italian art at the Georgian National Museum

From 31 May to 31 August 2019, the Georgian National Museum of Tbilisi (Georgia) is hosting the multimedia exhibition IMMAGICA. Italian art. A journey into beauty. This enthralling journey into Beauty, proposed by the Italian Embassy in Tbilisi, uncovers masterpieces by great Italian masters, from Giotto to Canova. The travelling exhibition is one of its kind and is the result of design and executive synergy by ETT, Centrica and Cose Belle d’Italia Media Entertainment.


“Beauty will save the world,” says Prince Miskin in Dostoevsky’s Idiot, and this inspiration led to the eminent multimedia exhibition, “IMMAGICA. Arte italiana.” This journey into Beauty is on show for the first time at the Georgian National Museum in Tbilisi, Georgia, from 31 May to 31 August 2019. The journey of art and innovation at the service of culture covers over five centuries of Italian art, from the fourteenth century to the first half of the nineteenth century. It narrates and looks into some of the most significant works by Giotto, Leonardo da Vinci, Botticelli, Raphael, Canova, Bellotto and Canaletto.


Immagica offers the public three involvement opportunities: the virtual reality area designed by ETT, where advanced VR technology permits emotional and interactive exploration of four wonderful paintings by Bellotto and Canaletto; the multimedia route, conceived and produced by Cose Belle d’Italia Media Entertainment, curated by Giuliano Pisani; and the Educational Platform, equipped with touch screens designed by Centrica, giving a study opportunity for all the masterpieces described in the exhibition.

The visitor is immersed in a symphony of lights, sounds, colours and images during this exciting and formative experience. Descriptions of the works can be listened to through earphones, accompanied by an original soundtrack.

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“We have been committed for some time to the creation of immersive experiences in the museum sector, combining innovative design and storytelling with cutting-edge technologies,” stresses Giorgio Genta, ETT’s Vice President. “We are pleased that we can contribute to the enhancement of Italian cultural heritage abroad and be involved in the realisation of this exhibition. It is thanks to the collaboration with other companies that successful and wide-ranging projects are developed.”

For further information:



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